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Yamaha Motors Launches MBSI – EV Mobility Solutions Company


Yamaha Motor Co. Ltd., Japan has announced launch of Moto Business Service India Pvt. Ltd. (MBSI), an Electric vehicle based mobility solutions company. The new Yamaha venture, MBSI will provide its services for tech start-up companies that focus on shared mobility space in India.

Yamaha in its release stated that MBSI’s mission is to increase the usage of Electric vehicles on shared/rental platforms, create employment opportunities, and contribute towards improving people’s quality of life in India.

MBSI to Procure New and Old EVs for Rental and Delivery Startups

Yamaha MBSI will procure new and second-hand vehicles and deploy them on rental platforms, on a revenue sharing-basis model. Additionally, the company will also try to work with last mile delivery platforms, especially with the companies who are keen on deploying EV – 2W/3W/4W.

MBSI will also set up workshops and spare-part centres to service the vehicles which are leased out to companies in the mobility service and on other rental platforms.

Expressing his views on the occasion Mr. Shoji Shiraishi, Managing Director, MBSI said “We are extremely excited to officially launch MBSI in the Indian subcontinent. We will work closely in the shared mobility space across multiple cities and generate employment avenues for the youth of India. We plan to work with more mobility companies in the future, and to transform the overall shared mobility space in India by bringing our financial and strategic experience from our stakeholders”.

Scope of Rental EV Mobility Solutions and Other Major Players in India

With the increasing online delivery startups in India the need for mobility solutions is also increasing. Electric two wheelers provide a much cost effective and sustainable option than conventional petrol vehicles. But, managing the maintenance and up-keep of these vehicles is a pain point for the delivery startups.

The rental EV mobility aggregators can solve this pain point and build a suatainable business around it. Few startup are already working on these lines which includes Zypp Electric, Alt Mobility.