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Polycab Partners with Redington for Distribution of its Passive Network Products

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Polycab India Ltd., the Indian wires and cable major, has entered into a strategic partnership with Redington Ltd. for expanding distribution network of the former’s passive network products in the Indian market.

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Redington Ltd. is a major supply-chain solutions provider for IT hardware and peripherals.

Polycab’s Make-in-India Passive Networking Products to Have a Wider Reach

Passive Networking Products refer to those elements of a data network which perform a pre-decided function, and cannot be reprogrammed drastically to perform any other function through the data being transferred. These form the building blocks of any data network.

Polycab’s passive networking solutions comprise copper cables used for communication, Optical Fibre Cables (OFCs), Fibre-Reinforced Plastic (FRP) rods, Aramid-Reinforced Plastic (ARP) rods and Impregnated Glass Fibre Reinforcement (IGFR) Yarns.

With this partnership, Polycab will be taking advantage of Redington’s massive distribution network in India.

Polycab had rolled out its range of passive networking products in March 2021. The company’s move was directed towards supporting high-speed internet connectivity. Polycab’s move was strategic especially in the light of ongoing phased roll-out of 5G services in India.

Speaking about this tie-up with Redington, Mr. Ashish D. Jain, Executive President & COO, Telecom Division, Polycab, expressed,Redington’s empowered distribution network and vast geographic coverage in India will help us meet our distribution and channel objectives, to fulfil the nationwide demands for end-to-end Make-in-India Passive Networking Products. We look forward to a seamless collaboration with Redington to deliver the best value to our end customers.”

Mr. R. Venkatesh, President, Enterprise Business Group, Redington Limited, commented, “As a National Distributor, we’re geared up to offer them (Polycab) supply-chain management facilities to meet their distribution requirements. With our strong presence and solution-centric mechanism, we’re confident to fast-track and augment Polycab Telecom’s reach in the Indian channel market.”

About Polycab India Ltd.: Polycab India Ltd. is the largest manufacturer of wires and cables in India. The Gujarat-based company clocked a revenue of over Rs. 12,000 crore during FY-22. The company has 23 manufacturing facilities and over 25 warehouses in India. Polycab has presence in over 60 countries and has a workforce comprising over 4,400 employees.

About Redington Ltd.: Redington is a major IT solution provider with over 290 brand associations. The company has some of the major names in IT hardware manufacturing sector as its brand partners such as Cisco, Microsoft, IBM, Lenovo, Hewlett Packard, Hitachi, Schneider Electric and TP-Link. In FY-22, the company reported a consolidated revenue of over Rs. 62,000 crore.