Bajaj Electricals Forays into Wire Segment, Launches ‘Secura Wires’

Bajaj Electricals Limited, an Indian consumer electrical equipment manufacturing company, has launched Bajaj Secura Wires. This launch marks the company’s entry into wires segment and diversifies Bajaj Electricals’ electrical solutions portfolio.

These wires have been launched under the company’s Lighting Solutions business. Secura wires come in four offerings, namely Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR). Bajaj Electricals mentioned that these wires are available in multiple colour options in sizes ranging from 0.75 sqmm to 6.00 sqmm.

Bajaj Electricals’ Secura wires are compliant with Restriction of Hazardous Substances (RoHS) and Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) regulations.

Commenting on this new launch, Mr. Rajesh Naik, Chief Operating Officer (COO) – Lighting Solutions, Bajaj Electricals, said, “As we enter the wires segment, our focus is on delivering products that combine safety, performance, and reliability – backed by Bajaj Electricals’ legacy of trust. This foray reinforces our commitment to building an integrated, end-to-end electrical ecosystem for homes and businesses”.

Apart from the new launch of wires, in December 2025, the company also announced plans to enter the solar solutions business.